Consumer Insights Services

The Home of Try.Love.Buy

Voice of the customer (VOC) has never been more critical than in today’s customer-centric, data-driven landscape. Authentic feedback is essential to every product lifecycle stage, from appealing to your audience at launch to determining when your product has left maturity and gone into decline. To get these insights, brands are stuck between outdated, expensive traditional market research methods with long lead times and high costs and constantly changing AI tools, giving results too often diluted by bots.

We think the world of product sampling deserves more; that’s why we own and run our own white-labelled consumer-facing insights platform. This enables us to run impartial surveys alongside your campaign, no matter the channels and sampling methods our team is helping you utilise. A Relish campaign with our market-leading platform ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. We providing you with every bit of data you need to launch new products, gain market share or unlock new audiences.

Alleviating your first-party data pains:

Your pain points:

Not Enough Data: Getting consumers to go the extra mile and participate can be difficult, or means using up more resources and budget to provide effective incentives.
Quality: Data can easily become outdated, biased, non-compliant or just plain inaccurate depending on the methodology. How on Earth do you improve the quality and in some cases make safe to use.
Time and Cost: The costs and effort necessary to decide on and gain access to software, hire experts, distributing surveys, housing, and cleaning data can be prohibitive. This may also mean that the data is no longer in the time frame to use compliantly.

Relish’s solutions:

Not Enough Data: Data capture alongside a product sampling campaign can boost databases at the same time as executing marketing activity. If a consumer receives a free sample, they are more likely to share their contact details (value exchange theory). Try Love Buy has achieved over 20% response rate for some of its QR code and incentivised surveys.
Quality: Our team are accredited as a Company Partner of the Market Research Society (MRS), meaning we have and continue to adhere to strict guidelines guaranteeing high-quality data outputs. With data captured from in-the-moment sampling over panels, we bypass bots and professional survey takers for more accurate and reproducible data. Relish also uses trusted data cleansing partners to remove data entries which may not be responsive or compliant, such as: deceased, gone-aways or profanities.
Time and Cost: As well as having the expertise to free up your own teams. Relish has the infrastructure to hold on to data for 6 months post collection. There are also campaigns that start from just £1,000. We’re confident there are solutions for all sizes of businesses.

90%

Completion rate for the majority of our consumer surveys.

81%

Of open-text responses are authentic and usable.

20%

Our record highest response rate to date

Our data and insights services include:

Try.Love.Buy customer survey

Select questions from pre-set topics and subject matters including new product launch and brand awareness.

Lead generation and retargeting

While asking consumers about their feedback on their product samples, we can obtain the correct opt-ins to be contacted again at a future date and by certain third parties.

Data collection, cleansing and storage

Utilising digital sources including social posts, influencers, direct tv, email banners, Relish can store, clean and distribute the data required for your digital/ social sampling campaign.

Why choose Relish?

Separate survey brand

We own and run our white-labelled brand, creating a recognisable and trusted consumer portal to run impartial surveys and boost response rates.

MRS Company Partners

Our team has earned accreditation for and continually adheres to the Market Research Society’s code of conduct, guaranteeing high-quality research standards when conducting market research.

Real market placement

We anonymise and aggregate customer opinion data across all major FMCG categories, meaning we can benchmark your campaign, product and brand against your competitors more accurately than anyone else.

Our approach

Integrated, targeted product sampling campaigns unique to your KPIs

At Relish, we work with each client to design and implement product sampling campaigns using a tailored blend of channels. Our experts are here to do what we’ve learned is best to meet your campaign goals across planning, targeting, creative development, production, packaging and fulfilment. We also created our own MRS-accredited research and insights platform to give you benchmarked and honest results, insights and recommendations at the end of your campaign.

We’ve provided research and insights for…

Love data? So do we!

We’d love to help plan, execute and, most importantly, measure your next campaign.

Complete our form to book a demo or consultancy call with our expert team.

01173751160 team@relishagency.comWe are open 9am – 5pm Monday to Friday.

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