Product Sampling

Beauty

The beauty world continues to grow exponentially, dominating many other sectors in the retail industry.
The beauty world is a billion-pound industry, and there’s a curated skincare or cosmetics brand for every skin type and requirement. With endless options, how do you ensure you remain front of mind and the go-to brand for customers with all the choices in the world? 
With online retailers overwhelming brick-and-mortar stores, the days of a potential customer coming to your store or counter to browse and try your product in person are long gone for consumers and new brands alike. However, with beauty and cosmetic sampling programs, you can get your product directly into the hands of your target audience across many different settings.

 

Benefits of Product Sampling for Beauty Marketing

Get your skincare, cosmetic or general beauty samples straight into the hands of your target audience  to drive awareness, engagement and leads. From our sampling audiences, we’ve seen: 

  • 74.5% of beauty sample recipients tried their sample immediately
  • 96% of recipients enjoyed their beauty sample 
  • 53.98% of potential customers hadn’t tried the sample they received before at all.

Data sourced directly from our insights platform, Try.Love.Buy 

Why Cosmetic Sampling Works

1

Reach new customers

Be it part of NPD or an icon of the ages, product sampling enables you to overcome traditional barriers to reach and persuade more of your target audience than ever.

2

Drive sales

89% of sample recipients intended to purchase a full size of the free sample they received, so conversion and revenue uplift is highly likely.

3

Get real love

Utilising our in-house consumer insights platform, we can gather recipients’ verbatim feedback on your product, whether you want to use this to fuel user-generated content externally or product development internally.

Relish’s Beauty Marketing Solutions

As experts in cosmetic sampling, we have over 13 years of experience in the beauty marketing space. We partner with popular fashion retailers, beauty boxes, and create experiential marketing events to execute a cosmetic sampling campaign that exceeds your KPIs.

 

We have the facilities and expertise to manage all of your sample’s print and fulfilment requirements, making Relish your one-stop shop!

We can ensure that your sample is safe and securely attached to accompanying marketing collateral of your choice, promoting and providing information on your product – alongside the all-important call to purchase!

 

Using our in-house data and insights mechanic, TryLoveBuy, we collect GDPR-compliant data and reviews directly from your target audience , so you get to know exactly what existing and potential customers are thinking and feeling about your product in the real world.

Facilitating Clinique’s New Product Launch via ASOS

Clinique wanted to distribute product samples for a new product launch under perhaps their most famous product line; Moisture Surge. Relish facilitated their product sampling campaign from start to finish, ensuring the samples were distributed in line with their launch date and to drive purchases on ASOS.com

82% of their recipients said they were likely or very likely to purchase the full-size product of the sample they received, but we went even further to ensure Clinique got real data and insights on consumer opinions of their brand.

Why Relish?

We’ve worked with some of the UK’s biggest brands to launch the best product sampling and experiential marketing campaigns. Our team use their experience to tailor channels and tactics to meet your campaign goals. We step into your shoes for the whole process, from matching you with the best retail partner in our network to providing insightful analysis and recommendations. Whatever happens, we find the solution.

Let us find the right channel for you

Got a question?