Nature's Bounty Sampling Case Study

About Nature’s Bounty

Since 1971, Nature’s Bounty has offered the very best supplements to support sleep, digestion, energy levels and so much more, with the help of their talented researchers and scientists.

It’s in your nature to thrive.

The Goals

Nature’s Bounty’s goal for this sampling campaign was to increase brand awareness. At Relish, we’re proud to have esteemed relationships with many retail partners across the UK that delight in product sampling. To match them up with a health-conscious audience, we thought that Mindful Chef would be the perfect partner for this campaign.

The Strategy

Nature’s Bounty sampled their D3 Gummies, Vitamin C Gummies and Beautiful Skin Gummies into Mindful Chef’s weekly meal subscription boxes.

To further increase brand awareness and provide an educational piece on the gummies, the samples arrived at recipients’ homes alongside an A5 insert to provide information on the gummies with a QR code linking to a direct path to purchase to boost sales.

The Outcome

The team at Relish were thrilled to work on this campaign with Nature’s Bounty, collaborating with the perfect retail partner. This campaign had a potential reach of 36,720 sample recipients!