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Halls of Residence

Get students sampling your product within the comfort of their home away from home.

Placing samples with student’s halls gives you unparalleled, impactful access to this purchase-primed audience. With in-home placement, students can naturally understand how your product can fit into their lives, creating genuine engagement and fostering brand loyalty.

Our team works to place you in to the right locations at the right time in universities across the UK to deliver maximum impact against your campaign goals. Whether it’s setting up flats for move-in weekend with your product, experiential marketing within communal areas or giving them a timely boost at key points of the year via “Hall Drops”, Relish helps you reach your student audience.

81%

Of students are likely to treat themselves to non-essential items

21%

More likely than the average UK consumer to treat themselves

2.4%

Of students are more likely to treat themselves now than 2021

With Relish, your sampling campaign can take place in many places to reach your target audience. This includes:

 

  • Product placement in student’s kitchens or bedrooms
  • Experiential marketing
  • Hall Drops within term time
  • Student welcome packs
  • Digital advertising
  • Letterbox product drops

We’ve reached millions of students for our clients across a variety of industries ranging from:

 

  • Confectionery
  • Beauty and grooming
  • Drinks: Soft, energy and alcohol
  • Health and wellbeing

Why Relish?

1

Hand-picked partners

We provide a list of suitable institutions and even select specific universities with the best facilities for your campaign.

2

Targeted activations

Reach students in their halls of residence, students unions, common rooms, sports grounds and more!

3

Create real experiences

We can execute experiential marketing to give your campaign an extra buzz!

How Halls of Residence Sampling works with Relish

Based on a briefing on your audience, campaign and goals, we provide the best time and method for reaching students in universities across the UK.
Once you’re happy, you can make one delivery of your product to our warehouse. We then take complete care of distribution logistics, to provide your samples to students in your chosen locations via the most effective sampling method or methods.

 

We then provide consumer feedback and sentiment on your products that have landed with students via our Consumer Insights platform.

"PrettyLittleThing have worked with Relish for over 5 years now and they have more than delivered. The process of booking campaigns, to sign off and communications with our warehouse runs with efficiency and has been a great success; due to this we have seen positive responses from our customers on social media. Relish have taken the time to understand us a company and worked with professionalism to cater to our brand. We hope for many more great years working alongside Relish."

Senior Marketing Executive, PRETTYLITTLETHING Senior Marketing ExecutivePRETTYLITTLETHING

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